When the Canadian telecommunications market was relaxed, allowing smaller companies like Wind and Chattr to compete, Rogers went on the offensive. Launching a massive ad campaign, they promised “fewer dropped calls”. Turns out, there was absolutely no proof or research to back Rogers claim. They were ordered to stop the ads, and pay a 10 million dollar fine for false advertising.
Rogers has filed a petition in the Ontario Superior Court, arguing that a provision in federal law for businesses to test products before making claims – infringes on their right to free speech.
photo by grazvydas on 123RF