I’ve pondered climate change, plastic water bottles in land fills, and oil families the likes of George Bush snapping up land over the world’s largest aquifer. I’m used to the rolling eyes and ho-hum attitudes of people believing it’s not their problem. The moment Al Gore faded from front page news, so too did awareness, urgency, and social responsibility. Sure, there’s a core group of grass roots realists; their efforts seized upon by marketing gurus – turning a tidy profit with buzz words like free or fair trade, sustainable, and ethical. A marketing wet dream, after slumpish years struggling for new adjectives to describe “new, and improved”.
Lets ponder water. A friend sent me this link tonight, a visual aid that knocked my socks off. Looking at the photo you should see three blue spheres. The largest one represents all the water on earth – everything from oceans, ice caps, moisture in fog banks, even your runny nose. The next size illustrates how much of the first sphere is fresh water; rivers, lakes, streams, and groundwater. 99% of this sphere is groundwater, and inaccessible. The last tiny blue speck shows accessible fresh water.
We take water for granted, assuming the supply is infinite. Rising temperatures mean our glaciers melt faster than they are able to restore themselves. Many scientists believe the “tipping point” has been reached – within a few decades the Himalayas could be glacier free. Millions upon millions of people rely on the water glaciers deliver to rivers.
It takes 7 litres of water to manufacture a single plastic water bottle. a puny “water footprint” compared to the 16,000 litres needed for a single KG. of boneless beef. Americans use on average 575 litres a day per household, we use more water washing our cars than many people in the world survive on in a week.
We allow ourselves to be lulled by slick ad-men, consuming with wild abandon like there’s no tomorrow. There’s a reason Texas oil men are buying land atop aquifers, and it sure isn’t for a place to build retirement cottages. They understand the oil will dry up and water is the next market to corner.
A link to the massive land purchase by the Bush family atop the world’s largest aquifer in Paraguay.