Had to do it 🙂 Be sure to watch the second clip of Pippa the “Weather-girl” going rogue.
One of the frustrations for climate communicators over the years has been the unwillingness of TV weathercasters to come to grips with climate change. That’s a big deal, because for a large majority of citizens, the weather guy or gal is the closest thing they ever see to an actual atmospheric scientist.
Most of them are not meteorologists, but rather communication specialists with (maybe) some met 101 courses in their transcript. Many are employed by extremely conservative media organizations, and are loathe to be seen as promoting a “liberal agenda” (science!).
For several years, there have been ongoing efforts by a number of top flight scientists and communicators to reach out and answer questions for this group. It may be that these efforts, and the accelerated pounding by Mother Nature, are having an effect.
A new survey offers a glimmer of hope.
Below, Pippa the Weather Girl goes Rogue!