It’s said we learn something new each day, today the universe got cheeky. Enough with space facts or curiosities of the natural world, bypass religion, politics and science – today the universe paraded “Bronies” before my eyes.
Much as I’d like to drag this out, squirms trump patience, I have no choice but to blurt it out – Bronies are adult male fans of My Little Pony. Not just any My Little Pony, certainly not simple fans – we’re talking fanatics obsessed since 2010 with My Little Pony:Friendship Is Magic, a animated “re-launch” of the 80’s cartoon series.
To be clear, television executives weren’t sitting around brain storming concepts likely to ignite passions in adult males – the series was intended for children. Toy giant Hasbro hired animator Lauren Faust as “creative developer”, charged with creating new “looks” and characters for a toy line and programming for Hasbro’s fledgling children’s TV network, The Hub.
Scores of nostalgic parents plonked their children in front of The Hub, who could have guessed Bronies would follow. Brony comes from “Bro” and “Pony”. Men enamored with exploits of Twilight Sparkle and Pinkie Pie in the land of Equestria.
Pondering Bronies caught me off guard, for the life of me I can’t explain why Bronies registered more surprise than Furries, or the afternoon years ago when Sailor Moon went off air, flooding the switchboard at YTV with complaints from “men with an average age of 35”. Anime is one thing but My Little Pony? Holy crap, bat shit is an understatement.
Pictured – Brony Luke Allen, quoted below in a email to Wired magazine.
“First we can’t believe this show is so good, then we can’t believe we’ve become fans for life, then we can’t believe we’re walking down the pink aisle at Toys R Us or asking for the girl’s toy in our Happy Meal,” Allen said in an e-mail to Wired.com. “Then we can’t believe our friends haven’t seen it yet, then we can’t believe they’re becoming bronies too”.