Pondering Social Media

The average attention span of a goldfish is 9 seconds. In 2000 social media analytics credited humanity with a 12 second attention span, in 2013 that average fell to 8 seconds. Scoff if you like, but I tend to believe statistics culled by social media marketers.

Image result for social media

Ponder this from https://www.disruptiveadvertising.com/social-media/be-in-the-know-2018-social-media-statistics-you-should-know/

  • Close to half the world’s population (3.03 billion people) are on some type of social media.
  • 64% of online shoppers say that a video on social media helped them decide on a product to buy.
  • Only 43% of online stores receive significant traffic from their social media pages.
  • Acknowledgment is key: 77% of Twitter users appreciate a brand more when their tweet is responded to. It takes about 10 hours on average for businesses to respond to a tweet, even though customers want a response within four hours.
  • Content marketing is a top priority of B2B businesses after brand building and social media engagement.
  • 59% of adults between 18 and 29 are using Instagram.
  • The average person spends about 20 minutes on Facebook or one in every six minutes a person will spend online.
  • 1.57 billion YouTube users watch about 5 billion videos on average every single day. Of the 2.1 billion total accounts on Facebook, 270 million profiles are fake.
  • 86% of women will look at social media before deciding to make a purchase.
  • People are accessing 69% of their media on their smartphones.
  • 89% of people on smartphones are using apps, while only 11% are using standard websites. Unsurprisingly, Facebook is the most popular app at 19% (measured by time spent).
  • Pinterest is number one for mobile social media, with 64% of referral traffic being driven by smartphones and tablets.
  • 57% of all mobile users will not recommend a business if their mobile website is poorly designed or unresponsive.
  • 40% of all mobile users are searching for a local business or interest.
  • Mobile websites that load in 5 seconds or less will end in a viewing session that’s 70% longer than their slower counterparts.
  • 92% of American teens accessed the internet on a daily basis, where 56% claim to connect several times a day, and 24% are connected almost constantly to the internet.

Lets talk selfies, next to tediously boring photos of mealtime “nobody cares what you had for dinner” fluff, selfies are a blight more annoying than hot sidewalk gum stuck to the bottom of your shoe. Stalwart aversion to catatonic postings of selfies on social media and subsequent refusal to validate self centered media content with likes, solidifies my place as a middle aged dinosaur. Every week over 20 million selfie posts are immortalized on social media, who am I to bemoan the erosion of civilization?

Social media is a business. It knows precisely how vain, inattentive, malleable, financially sound, politically inclined and impulsive every last one of us is. It knows who we are, where we are, what we eat, where we shop, how we vote, our views on abortion, gay rights and immigration. Prospective employers, financial institutions, property management companies and law enforcement routinely scrutinize social media footprints.

Valuable as it is intrusive, pondering social media asks only that we understand how it works, personal footprints we leave behind and magnitude of this marketing tool.

11 thoughts on “Pondering Social Media

  1. Well, it was said best in the ‘Pogo’ comic strip, “We have met the enemy and the enemy is us.”On one hand we lived in fear–our generation at least–of ‘Big Brother’ coming true. Now we’ve had the opportunity to see society not be overtaken but do it to itself. I for one don’t have any social media accounts with the exception of ‘wordpress’–I still use a flip phone that doesn’t take or send any texts. I guess the saving grace for me is that I’m in the sunset of my years and won’t have to see what it all finally boils down too–though having Trump with an approving base of 46% is something I would rather have avoided. We’ve become–and I use the ‘big WE’–a society world over who is afraid of not being noticed, not realizing that out lives are actually being stolen from us as individuals and reduced to numbers. At least Orwell made it possible for a person to rebel at last. We have the void of information that we’re just blips on a screen without meaning.

  2. Totally guilty. I’m traveling right now and base my hotel decisions on social media reviews. I do check if the reviewers are real and of my kind. This is a good thing. The bad thing is that I receive targeted offers from hotels etc.

    Now add in AI. I recently attended a presentation from an AI company that could predict the next city you were going to visit even though you had no idea you were going anywhere at all and that city was not on your mind nor had you been there before. Turns out that we really are sheep and follow an invisible flock that thinks and behaves like us. All thanks to our social media profiling.

    Who wants to be a sheep? No matter, because we are. But who wants to know they are sheep? I sort of like the old days when I was being manipulated by advertisers and marketers but I had this illusion of being unique, special and different.

    Sad.

    • I wouldn’t have to work if I had a dollar for every time a flock of sheep led me to a wolf. We’re traveling to Mexico City next week and I’m equally guilty of cruising hotel apps. That said I crave anonymity. Just as I wouldn’t stay at an all inclusive resort, I wouldn’t fancy AI predicting my next move. Sigh.

      • Ha ha, never stayed in an all inclusive anything ever. I’m in South Korea with my family and don’t decide on any move until a day before. This morning I switched itinerary 10 minutes before heading to a station and took a different route instead. Bet the AI didn’t see that coming!

      • Outstanding. 🙂 All inclusive, cruise ships, guided package tours – kill me now. I couldn’t imagine itinerary based travel. I firmly believe our 3 children evolved into inquisitive, confident, empathetic, interesting adults in part for traveling the world off the beaten track.

    • Damn goldfish! Where do they even come from? Every living thing has a 9 second attention span if you taunt it with a free meal. Trust me, goldfish have a minuscule attention span when fed live to Mrs. Slithers our family garter snake. I digress – analytics peg our attention span inferior to goldfish, who am I to argue with marketing wizards. Sigh.

  3. Pingback: Pondering Social Media - Eventsmasivas.com | Singapore Events Specialists

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