Collective Action

Embrace Serendipity

You cannot have revolution nor even begin to affect our current climate catastrophe without collective action.

people protesting photographyPhoto by Markus Spiske

And therein lies the problem, because we here in the U.S. don’t even know what collective action looks like any more. There was a time when we mobilized workers and they took literal action in order to effect changes in the work place.  But today, in the 2010’s the closest we get are social media calls for lots of individual actions: boycotts, calls to show up to protests, or other personal acts.  But we seem incapable of organizing a sustained action and that may just be the death of us. Literally, or figuratively.

man wearing black and white stripe shirt looking at white printer papers on the wall Photo by Startup Stock Photos

These mass media “actions” aren’t collective actions, they’re merely “simultaneous” and “distributive” actions, urged not by leaders or organizers but by armchair social media propagandists. Individuals have no relationship with the initiators…

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