All Trump had to do was graciously concede to Biden. Chuck grace, that’s a big ask. Try terse acknowledgement or pithy sarcasm. Wouldn’t have mattered provided he grasped realty of the moment. All he had to do to protect his brand was go away.
Oh Donald, why so stupid? All you had to do to sustain your brand was fade away without a fuss. The Trump “brand”, from hotels to golf courses, steaks, casinos, fraudulent university and reality television, propelled the self proclaimed greatest living man to the oval office. Brand awareness forgave sexual misconduct, racism, misogamy, lies, hubris and pandering to right wing extremists. Alas, seems the MAGA messiah misjudged his brand power. You can only push so long before something has to give.
Trump fancied himself a big fish, his brand an undeniable global institution. I doubt he considered annihilation of his brand as consequence for behaving badly. Never mind being the only president in U.S. history to be impeached twice, Trump scoffs at impeachment. He still doesn’t get it. That said, ponder the subsequent demise of his brand.
Social media silenced his vitriol. Twitter, Snapchat, Facebook and YouTube want nothing to do with the miscreant. The PGA (Professional Golfers’ Association of America) pulled the 2022 tournament from Trump’s golf course in New Jersey. New York State is moving to cancel all contracts with Trump owned companies, PayPal suspended contributions to Trump, Shopify terminated sales of Trump merchandise, the list goes on. (see link below).
All he had to do was concede, it didn’t have to be polite or sincere. Trump may never face justice, but demise of his brand evokes a small measure of satisfaction. Sigh.