Human nature never ceases to amaze me – vanity, denial, stubbornness, greed – collide at a place called the “cleansing diet”. The age of celebrity created a fad so stupid it defies explanation. Latched onto by pseudo health practitioners; marketing gurus and social media took care of the rest.
Obesity rates rise faster than pulses watching Miley Cyrus’s Wrecking Ball. Over processed, imitation flavours, all you can eat, super-sized meals; don’t worry’ – you can be thin and fabulous with a cleansing diet and some colonic irrigation. All the “beautiful people” do it, it must be the answer; this is where the stroke of genius behind cleansing absurdity comes in – cleansing diets are marketed to every demographic imaginable. The obese can drop 20 pounds in 10 days, the “fabulous” can poop away a few months of excess, the organic crowd can purify their bodies, while those on the fence take the cleanse to be hip.
The “master cleanse” is a 10 day program of putting nothing in your body except a drink of maple syrup, lemon juice, water, lemonade and cayennes pepper. Top it off with laxatives and your body should be good as new, hey Beyonce does it. Dr. Oz jumped in the ring with his quickie 48 hour cleanse of prune and quinoa smoothies, while sipping dandelion tea in an epsom salt bath. I haven’t even touched on concoctions available in health food stores or colonic therapies marketed as “new age” wonders. Holy crap, and I mean that literally.
I’ve always believed; man became mankind when we looked in the mirror and found fault in our reflection. Pondering how stupid vanity makes us, or how gullible humanity behaves, doesn’t make me very happy.