It’s street festival season in Vancouver. Yesterday, 17 blocks of Main Street welcomed thousands to annual Car Free Day celebrations. Hundreds of vendors marked twelve feet of curbside real estate with colourful tents. Block after block of inexpensive dresses made in India, food trucks, jewellery, yoga classes, political action groups, straw hats and local crafts. Lavender Kombucha in one hand, bacon raspberry chipotle jam sandwich in the other ( don’t judge me 🙂 ), an eager young man in a hot dog costume drew my eyes to the “Hot Dog Water” tent.
Hot Dog Water CEO Douglas Bevans, mustered his inner Gwyneth Paltrow to proclaim –
“We’ve created a recipe, having a lot of people put a lot of effort into research and a lot of people with backgrounds in science really creating the best version of Hot Dog Water that we could,” “So the protein of the Hot Dog Water helps your body uptake the water content, and the sodium and all the things you’d need post-workout.”
Scores of festival goers lined up for free samples of chilled hot dog water. Move over Gatorade, there’s a new boss in town. Hot dog water is the future of weight loss, vitality and brain function. Still skeptical? Rest assured proof is in the cost – one bottle of hot dog water sells for $37.99, two for the Father’s Day special of $75.
Bevans won’t say how much hot dog water he sold, but cheerfully points to a statement clearly displayed at the booth –
“Hot Dog Water in its absurdity hopes to encourage critical thinking related to product marketing and the significant role it can play in our purchasing choices.”
From Global News –
Bevans, a tour operator by trade, is also an artist, and said the Hot Dog Water concept was actually dreamed up as a commentary on what he called the “snake oil salesmen” of health marketing.
“It’s really sort of a commentary on product marketing, and especially sort of health-quackery product marketing,” he said.
“From the responses, I think people will actually go away and reconsider some of these other $80 bottles of water that will come out that are ‘raw’ or ‘smart waters,’ or anything that doesn’t have any substantial scientific backing but just a lot of pretty impressive marketing.”
Kudos to you Douglas Bevans – well played.