Last night a client asked for water, no ice. Seems she disapproved of Pellegrino served at the bar. No problem, I’ll be right back. Oh, you want to come with me? Have it your way. Following me to the kitchen, she watched as I turned the faucet to run cold water. Her jaw went slack, unable to support quivering lips on a face now drained of colour. Horrified, she mustered “you only have tap water?”. “Excuse me” I replied, handing her a glass of water, no ice. “I can’t drink that” she sputtered, “I need bottled water”. Propriety screamed “easy now, be cool, you’re a professional”. Rather than snap “are you thirsty or not?”, politest admonishment ahead of “what’s wrong with you”, I smiled, shrugged and replied “there’s bottled juice at the bar”.
Water, no ice lady’s delusion isn’t unique. Convenience, accessibility, marketing and collective apathy sustain bottled water dependency. Why no ice, because it’s made from tap water?
Society resides in a plastic bubble. Insulated from common sense by convenience, consumers take the path of least resistance. Bolstered by marketed delusions, society dwells on plastic bottles and deems the contents crystal clear. Water, no ice lady doesn’t know 93% of all bottled water contains micro-plastics. Nor is she aware of Canadian law as it pertains to drinking water.
Canadian tap water is regulated by Health Canada which sets guidelines for potentially harmful contamination. Municipal water sources are tested constantly to assure quality. Bottled water is another matter – legally defined as “food”, it falls under jurisdiction of the Food and Drugs Act. Translation – “Aside from arsenic, lead and coliform bacteria, the act does not set limits on specific contaminants but says simply that food products cannot contain “poisonous or harmful substances” and must be prepared in sanitary conditions.” Bottom line, the Canadian Food Inspection Agency (CFIA) inspects water bottling plants – on average once every 3 years. Bottled water producers claim strict adherence to testing practices, legally they’re not obliged to make results public.
With the exception of “spring” or “mineral” water printed on labels, water producers aren’t required to reveal their water source. The Canadian Bottled Water Association claims less than 8% of water bottles in Canada contain municipal water sources. In the United States roughly 45% flows straight from the tap.
“In the U.S., Nestlé’s Poland Spring water, which is not sold in Canada, was the subject of a class-action lawsuit that alleged the company was mislabelling the water as “naturally purified” spring water from “pristine and protected sources… deep in the woods of Maine,” when it fact it was groundwater being drawn from man-made wells, some of which, the lawsuit alleged, were at risk of contamination.” – Kazi Stastna, CBC News
Ponder the link below –
Water, no ice lady is a cautionary tale. Bottled water is unregulated, unethical, unhealthy and undeniably unscrupulous.
In plastic bottle news – earlier this week Justin Trudeau held a press conference to announce a nation wide ban on single use plastics by 2020. All good until a reporter asked what Trudeau’s family did to reduce plastics. Ponder his cringe worthy response –